China’s best online shops


Shanghai-based is both an online and offline boutique, championing independent fashion designers and celebrating the world of China’s fashion. The brand is named after the street in Xuhui district, and its online presence is boosted by a stylish boutique on Shaanxi Bei Lu. The biggest ranges can be found online however. Co-founder Yilei Wu is passionate about hunting out new designers, learning their stories, and helping to promote the growing independent fashion scene in Shanghai. The newly relaunched site is one of the classier online shopping websites, including a fashion blog, photo galleries, interviews and profiles of designers,as well as a select list of the best fashion boutiques in different cities.

shop online at



UK fashion e-tailer Net-a-Porter has been making steady in-roads into the Chinese market in recent years, first taking over Chinese shopping site, then launching a Chinese-language version of its discount couture outlet,, and finally introducing a Chinese-language version of its curated parent fashion brand.

shop online



Shangpin is a tailored online fashion website, a little along the lines of Net-a-Porter but offering an array of international brands which are mostly unavailable elsewhere in China. According to Shangpin, they have more than five million customers, with the majority made up of young fashion consumers aged in their 20s and 30s, who spend an average of 2,000RMB each time.

Shop online at



The home of global luxury, Yoox is Italy’s answer to high-end online retailing. Three years ago, Yoox opened a Shanghai office to launch its Chinese site and target shoppers looking for a taste of European luxury. The result,, has some good points, but non-Chinese readers should be aware that it’s almost entirely in Chinese characters with apparently no distinction made between country base and language. Choose to have something delivered to China and the whole site turns into Chinese with no English. Try shopping in English on and then change the delivery country to China at the end and you get kicked off and sent back to Your shopping bag gets emptied as penance.

Shop online at